Yesterday, I read this great article from Yoola of Etsy's yoola.etsy.com posted on Handmade Marketing. Yoola is writing on how she was wondering what to do to improve her sales. Her exposure was great - blogs, treasuries, hearts, showcases and articles - yet she wasn't selling too many items. She analyzed her shop and came up with three ideas to improve her situation.
So, after reading the article I started wondering what I could do to improve my business. Granted, I do not have as much exposure as Yoola has but still there are quite a few people hearting my items and following my on Twitter and yet I have only sold one set of blue doilies. I looked at my shop long and hard yesterday night and I came up with one idea!
I need cheaper items!
Easier said than done. To keep my shop profitable I cannot lower the prices of my craft. The prices are set due to the high quality materials I'm using and the amount of time it takes to create any of the items. So what to do? I collected my wits about me and decided to work on a line of crocheted jewelery - the new earrings you can now see in my Etsy Shop are smaller than my other creations and therefore require less material and less time to create. This allows me to lower the price considerably and will hopefully attract business.